Athlete First. Always.

BASEBALLFASTPITCH SOFTBALLAGES 8–14 CORE

Athlete First.

Rebuilding youth baseball and softball development around the athlete instead of around the team. BDA is the long-term development home athletes grow into.

18,092Stafford flagship RSF

6HitTrax Pro labs

216108 + 108 Founders

Walk the facility

DevelopMeasure. Prescribe. Improve.

TrainExpert coaching. Deliberate reps.

MeasureTrack progress. See results.

ApplyTake it outside. See the game.

BelongBuild friendships. Be part of more.

01 — THE FACILITY

Headquarters for the athlete ecosystem.

Select a zone to see its member purpose and the buildout decisions leadership should protect.

Concept planning view100′ W × 180′ D

8′ safety fence at waiting edge

Planning visualization—not a construction document. Final dimensions and utilities should be reconciled to Merrill’s current pricing set.

Member development engine

Six HitTrax Pro training labs

6 × 15′ × 75′

All six full-length labs support hitting, pitching, and catching. The approved 2 / 2 / 2 architecture balances two premium baseball labs, two premium fastpitch softball labs, and two flexible repetition labs—without a public rental model.

Leadership decisions to protect

Protect power, data, kiosk sightlines, and automated feeding in every lab

Keep portable mound solutions configurable for hitting, pitching, and catching

Design solo Open Reps around safe, reliable feeders and clear member protocols

02 — MEMBER VALUE ROADMAP

Core. Belonging. Ecosystem.

The master plan is clear: the core earns trust, community creates belonging, and the ecosystem compounds convenience, access, and value.

Phase 01 · Opening day

The core earns trust from the first rep.

Proof it is workingEvery athlete knows their rank, their next priorities, and how to practice between coached sessions.

Member unlocks

Rank-based baseball and fastpitch softball core training

Quarterly Gauntlet, objective report card, and visible progression

Individual prescription plus member Open Reps and booking access

Six HitTrax Pro labs, BDA University, and practical bat fitting

Operating principle

Fun is a design requirement. BDA pairs joy with standards: athletes work hard, respect people and equipment, laugh, compete, experiment, and want to return.

03 — TRAINING SYSTEM

Rank guides the work. Age protects the athlete.

An overall rank guides class level and uniform identity. Age and maturation apply guardrails—not an artificial ceiling on capable athletes.

Training area

Hitting

Build baseball and fastpitch swing decisions and game impact together, using HitTrax feedback without letting one headline number define the athlete.

Measurement family

Exit velocity

Launch consistency

Hard-hit rate

Zone decisions

Where it lives

HitTrax lanes

Pitching machines

Bat-fitting workflow

AssessPrescribeTrainCompeteHave fun

THE EIGHT-RANK PATHWAY

One language for placement, progress, and recognition.

SelectedRank 4Competitive standard · working

Placement rule

Cumulative evidence—not one headline metric—sets rank. Rank has no direct relationship to age; safety, maturity, workload, machine settings, and independent-access rules remain separately governed. Rank names and gates are still working standards.